Tire and Wheel Protection

With the cost of today’s tires and wheels spiraling ever upwards, for many customers a few dollars per month factored into the monthly payment before hand is a real bargain.

Plans cover the tire, wheel, mounting, balancing, valve stem, tax, roadside assistance, and transportation allowance, all with no deductible and no notification to the primary insurance carrier.

A reasonably priced policy will often pay for itself with a single trip to the service department. For most customers a few dollars per month included on the finance contract is easier on the budget than an unexpected repair.

For the dealer, there are at least five major benefits:

1. Profit margin is typically in the 100% range.
2. Profit is derived from a product that has no cost to carry in inventory.
3. Increased customer loyalty to your parts/service department.
4. Increased customer satisfaction.
5. Increased long-term customer retention.

When properly presented, more than half of your sales customers will opt to add the protection, and many more at the parts counter when replacing tires or up-grading wheels.

CFR represents a number of reasonably priced quality products. Whether you’re adding to your current product lineup, considering a change, or just want an objective evaluation of your current program we can help. (If you’ve got a good program now, we’ll tell you so.)

For information about product availability in your state, please contact us.

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“Fill your head with knowledge, and your head will fill your purse.”

~Benjamin Franklin - America’s first self made millionaire~

Questions?

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Copyright © 2004 - 2008 CFR Incorporated. All Rights Reserved.
P.O. Box 671, Mead, CO 80542 • Phone – 970-535-0838 Fax- 970-535-4881